The gap between public perception and reality

A great post by Goodwill Industries of Central Indiana’s CEO, Jim McClelland. I can’t tell you how many times I have heard “I didn’t know Goodwill did that”.

Jim McClelland | PERSPECTIVES

I once heard a newspaper publisher make a speech in which he bemoaned the fact that people didn’t really understand the newspaper business. I thought about this a bit and came to the conclusion that any of us could probably say something similar about the businesses we are in. Even if we once thought we understood someone else’s business, organizations that survive over long periods of time aren’t standing still. They’re changing in ways that are often not visible to the general public. Public perception often lags reality, and the faster the rate of change within an organization, the greater the gap between what the organization actually is and public perception of it.

Over the past decade, Goodwill in central Indiana has evolved at such a rapid rate that even people who have been relatively close to the organization are not aware of some of what we are now doing…

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