Raising Awearness

For those that are wondering, yes, I know how to spell awareness (and so does my spell checker)!

I recently read the book “Awearness”, by Kenneth Cole, yes, that, Kenneth Cole, the fashion designer. (Thanks for the gift Jane!). I must admit, I was not AWARE of Mr. Cole’s involvement in social, environmental and political issues. He truly leads his company with a triple bottom line approach of People, Planet and Profit.

 It was my reading of this book that inspired me to create the “Rivers of Change Action Alert” that many of you received. (If you did not receive it and would like to receive a periodic email highlighting areas in which you can become involved, or you would like to see a sample, please drop me an email or post to this blog).

 The chapters in the book are divided into issues confronting the world such as: Political Activism, Human Rights, Civil Liberties, AIDs, the Environment and more. Each chapter begins with an introduction of the topic by Mr. Cole. Following the introduction are articles written various people, some who have reached celebrity status and some who may not be household names. These articles zero in on specific aspects of the issues. One of the things that set this book apart in my mind is the way each chapter closes.

 Each chapter ends with a section titled “HOW TO…” which details several ways an individual can get involved with the issue covered in the chapter. These actions are categorized by “Time”, “Items”, “Expertise”, and “Dollars”. Following that is the “WHERE TO…” section which provides descriptions and web addresses for a multitude of organizations working on that particular issue.

 This book has something for everyone from Robert Redford writing on free speech to Rachael Ray on nutrition for kids. The list of authors is incredible: Melissa Etheridge, Martin Luther King III, Ashley Judd, Russell Simmons, Jon Bon Jovi, Lauren Bush, Lance Armstrong, Dr. Victoria Hale, President Bill Clinton, Sir Elton John, Ludacris, Sarah Brady, and many, many, more!

 The Environment chapter, titled “Is It Us, or Is It Warm in Here?” begins with an article by Robert F. Kennedy, Jr. about kicking our carbon addiction, moves through Avery Hairston encouraging youth involvement and Woody Harrelson on sustainable living and ends with Alicia Silverstone on the impacts of our diets on the environment and Lance Bass on how to spread the word. The “HOW TO…” section has suggestions for using our Time to become politically involved or encouraging involvement at work or school, and thinking green at home. The Items category recommends BYOB (Bring your own bag) shopping or building a rainwater-catching system. It goes on to encourage using our Expertise to produce a website, become a public speaker, or start a community garden. We can also put our Dollars to use by buying local, or save money by saving energy, or sponsoring and endangered animal.

 I am certainly not doing the book justice here. I encourage you to check out KennethCole.Com or Awearnessblog.Com and of course read the book! And please, let me know your thoughts after you do!

Comments

  1. Lynne says

    Jeff, these are fantastic articles! They certainly remind me of my days studying environmental science at Purdue. I would love for you to include my name on your action alerts. I’m so glad you sent me an invite from LinkedIn so I could then find your articles. Thanks again!
    Lynne Stacey

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